Questões

The Disappearing Honeybee

• Honeybees do more than just make honey. They fly around and pollinate flowers, plants, and trees. Our fruits, nuts, and vegetables rely.....................these pollinators. One third.....................America’s food supply is pollinated.....................the honeybee.

Have you seen or heard a honeybee lately? Bees are mysteriously disappearing in many parts of the world. Most people don’t know about this problem. It is called “colony collapse disorder” (CCD). Some North American beekeepers lost 80% of their hives from 2006-2008. Bees in Italy and Australia are disappearing too.

The disappearance of the honeybee is a serious problem. Can you imagine never eating another blueberry? What about almonds and cherries? Without honeybees food prices will skyrocket. The poorest people always suffer the worst when there is a lack of food.

This problem affects other foods besides fresh produce. Imagine losing your favourite ice cream! Haagen Daaz is a famous ice cream company. Many of their flavours rely on the hard working honeybee. In 2008, Haagen Daaz began raising money for CCD. They also funded a garden at the University of California called The Haven. This garden helps raise awareness about the disappearing honeybee and teaches visitors how to plant for pollinators.

Donating money to research is the most important thing humans can do to save the honeybee. Some scientists blame CCD on climate change. Others think pesticides are killing the bees. Commercial bee migration may also cause CCD. Beekeepers transport their hives from place to place in order to pollinate plants year round.

https://www.englishclub.com/reading/environment/honeybee.htm

The true potential of technology to change behavior

    Technology could successfully change behaviours where decades of campaigns and legislation have failed. With the quantified self already walking among us and the internet of things within easy reach, digital technology is creating unprecedented opportunities to encourage, enable and empower more sustainable behaviours.

     If we are to unlock the power of technology we must be more ambitious than simply digitising analogue strategies or creating another communications channel.

    The true potential of technology lies in its ability to do things that nothing else can do. In behaviour change terms, the potential to succeed where decades of education programmes, awareness campaigns and product innovation have failed; to make a difference where government policy and legislation has had limited impact.

    Using behavioural insights, it is possible to highlight the bottlenecks, drop out points and achilles heels of traditional behaviour change efforts — the reasons why we have failed in the past — and apply the unique possibilities of technology to these specific challenges.

    Overcoming our limitations

    Luckily, the history of the human race is almost defined by its ability to invent stuff that bolsters its feeble capabilities. That stuff is, of course, what we generically refer to as 'technology'. And in the same way that the internal combustion engine and the light bulb allow us to overcome our relatively feeble powers of motion and perception, so digital technology can be directed to overcoming our relatively feeble powers of reasoning, selfcontrol, motivation, self-awareness and agency—the factors that make behaviour change so difficult.

    Herein lies the true potential of technology: not in the laboratory or the workshop, but in an understanding of the behavioural dynamics that define the human condition, both generally and within the context of a specific user-group, market segment or community.

Fonte: JOHNSON, Steven. Recognising the true potential of technology to change behaviour. Disponível em:<https://www.theguardian.com/sustainablebusiness/behavioural-insights/true-potential-technology-change-behaviour>