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Generation y or the millennials: digital natives
The revolution was shaped by the millennials or generation Y. Also known as digital natives, millennials are those born
between 1982 and 1994 and technology is part of their everyday lives: all their activities are mediated by a screen. The concept of on
and off is completely integrated into their lives. However, they were not born into it; they migrated to the digital world from the
analogue one in which they were living.
Unlike previous generations, because of the economic crisis, the world requires them to be better trained to get a job, as
competition is increasing. Unlike their parents, Generation X, digital natives are not satisfied with the world around them and are
ambitious and want to achieve their goals.
However, the millennial generation is labelled as being lazy, narcissistic and spoilt. In fact, in 2014, Time magazine labelled
them as the me-me-me generation.
Disponível em: www.iberdrola.com.Acesso em: 2 out. 2020.