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ABSTRACT
The impact of streaming services on youth television viewing habits and media literacy
Streaming services have revolutionized the entertainment industry, playing an important role in
attracting young people for movies and television series. The availability of streaming services such
as NetFlix, Amazon, Apple TV and other platforms have drastically reduced traditional television
viewing. Because of the availability of the shows at any time, youth are used to “marathoning”,
resulting in a single session watching complete seasons of different shows in one sitting.
Streaming watching has helped the youth to increase their knowledge about various cultures, beliefs,
and perspectives, which has helped in improving their overall understanding of the world. However,
this has also led to exposure to inappropriate content, resulting in parental monitoring of the content
viewed.
The present research has identified that streaming services have beneficial effects on the media
literacy of the youth. Nevertheless, the exposure to inadequate content needs to be monitored, so
that the beneficial aspects of streaming viewing outweigh the harm it might cause.
Available at: 10.29121/shodhkosh.v5.i1.2024.946. Access 28 Nov. 2024.