Read the following text to answer the
question bellow:
According to Dudley-Evans and St John
(1998, 10-11), there are several widely-believed
essential advantages of ESP courses: they are
more motivating than EGP courses as they focus
on the learner’s needs, more cost-effective, and the
aims are widely accepted by learners. However,
the level of motivation depends on the individual
learner especially in ESP as learners seek variety
from the commonly addressed topics. The problem
here is that it is, naturally, easier to do specific
work with highly motivated students whereas
with less motivated students teachers tend to stick
with more general work and topics. In ESP, it is
crucial to present any teaching activity in a context
regardless of the aim.
Dudley-Evans and St John distinguish in this
respect “carrier content” and “real content” (1998,
11): carrier content describes an authentic topic
to teach the real content which is the language of
process.
KOPPITSCH, Gerlinde. Teaching English for Specific
Purposes. An action research project. Master Thesis.
Alpen-Adria-Universität Klagenfurt, Klagenfurt, 2019.
According to the text, what is a crucial aspect
of teaching English for Specific Purposes (ESP)
courses?