Is ‘Facebook’, the social networking website, making us narcissist? A new book argues we are much more
self-absorbed nowadays, stating that technology is to
blame. I tweet, therefore I am. Or is it, I tweet, therefore
I am insufferable? As if adult celebrities that pop out on
the red carpets were not clue enough, we now have
statistical evidence that we are a lot more in love with
ourselves than we used to be. This social phenomenon
has raised fields of research to academic studies
nowadays. In the book ‘The Narcissism Epidemic:
Living in the Age of Entitlement’, Jean M. Twenge, a
professor of psychology at San Diego State University,
and W. Keith Campbell, a social psychologist at the
University of Georgia, look to the Narcissistic
Personality Inventory, which measures self-regard, materialism, and lack of empathy. They found that the
number of college students scoring high on the test has
risen by 30 percent since the early 1980’s.
What kind of human behavior is central to the study
mentioned in the text?