O texto aconselha usar o nome do destinatário do email porque isto

Rules for Outstanding Email Communication by Chrysta Bairre June 25, 2013 We rely on email communication more than ever these days to get our message across. It’s become both a blessing and a bane. Are you really communicating what you intended? We’ve all learned the hard way how easy miscommunication is with email. The subtleties of a face-to-face or even phone conversation tend to get lost when transmitted digitally. Things you believe are being said quite clearly can be obscure to the reader. That’s why it’s very important to master email as a communication tool. Email communication is about sharing information as well as building relationships, and your email communication style can make-or-break your reputation. The way you communicate with others not only communicates information contained in your email, but it also contains information about you. Effective email communication shows others if you are: • Professional • Knowledgeable • Experienced • Competent • Organized • Prepared • Trustworthy I know you’ve got all these great qualities, and you want your email communication to show you’ve got them. This isn’t the point where I review the same tired email rules you’ve seen over and over again. You’ve heard it before, and no doubt you know all about spelling checking, using “reply all” carefully and attaching documents. Let’s get to the good stuff: 1. Greetings and Salutations Start your email with a proper greeting, including the intended recipient’s name, such as “Hi, Betty.” Doing so shows respect to the recipient, personalizes your email, and builds positive relationships. It’s also helpful to get in the habit of addressing the recipient directly to avoid confusion when it is necessary to cc additional recipients. Using a personalized greeting instantly tells anyone reading the email exactly who you are addressing. This may not seem important until you realize no one has replied because everyone on the send list thought someone else was handling it. 2. Get to the point We’re all busy and most of us get more email than we really need. Be concise and get to the point of your email right away. The most important information in your email should come at the beginning of your message because, let’s be honest, most of us skim emails and may miss important information more if the email doesn’t seem all that important at the start. And don’t forget: many people check email on their mobile phones, where brevity is appreciated! 3. Mind the subject line It’s very important to use a specific subject when composing your message. Avoid blank subject lines and vague subjects such as “FYI” (For Your Information), “One more thing”, “Our conversation”, etc. Instead of “tomorrow’s meeting” try something along the lines of “05/05/13 Budget Meeting”. A descriptive subject line allows the recipient to quickly prioritize your message, as well as easily reference it again if needed.