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There are, of course, many ways to look at public diplomacy, and students of diplomacy are fortunately by no means the only academics interested in it. It seems probable that the vantage point of students of global communication, historians of propaganda or international relations’ theorists leads to views on public diplomacy that differ from those of students of diplomacy. The practice of diplomacy is the starting point for the majority of the contributions. Most authors believe that public diplomacy can be better understood in the context of broader changes in diplomatic practice and that public diplomacy can at least partly be seen as evidence of change in the conduct of international relations.
Public diplomacy can be regarded as a sign of change in the handling of international relations.